Malcolm Gladwell on Spaghetti Sauce

In the speech that Malcolm Gladwell gave that we watched in class there were many different interesting ways that he shared his point with analogies. He made his speech very interesting by using the points and analogies to make it easy to understand and relate to. He explained his points through his analogy of Howard Markowitz’s career and his marketing for the perfect Pepsi. Malcolm explained that Howard realized that people don’t know what they want until they’ve tried it. Malcolm later explains this with an analogy to coffee and how people say their favorite coffee is a certain kind of coffee that they don’t even like. He then went on to say that Howard realized that you can’t make the perfect Pepsi but you can make the perfect Pepsis. Malcolm then explains Howard’s theory with the example of Howard working with spaghetti sauce companies and making a variety of different kinds of sauces to make the perfect sauces that can appease all customers. Over all I thought the speech interesting and enjoyable.